THE LOOK BOOK

Pas Normal styles in Le Club's surroundings, featuring Elodie and Emiliano.

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Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

Quietly confident, in a way that it seems only scandinavians can do.

''There is such a clear and and consistent design direction. Pieces within collections launched nearly 10 years ago are as striking now as they were then, and continue to complement the latest 2023 collections. This is rare, in any field, but especially within our sport of cycling.''

Alex, Co-Founder and Le Club Brand Director

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LOCTION

Founded by Emiliano Moreno Quesada, ra.ta studios is a creative bicycle (re)building studio specialized in custom city bikes and focused in sustainability. Based in Thiotià:ke-Montreal in the shared artist studio of Isabelle Mae-Yen Bredt and himself.

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''It's a must to look good and feel good mentally. A clean, proper fitting, comfortable and intentional kit makes for the best ride. There's no arguing with that.''

- Elodie

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